| Getting Calls, Part 3 |
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Mention Any Mutual Acquaintances Staying on the topic of names, be sure to mention any mutual acquaintances in your cover letter. For example, let's say that Lance Mercer, a vendor you know from Spiffy Products, told you about an opening at Great Balls of Fire, Inc., and encouraged you to apply. He knows the VP of Marketing at Great Balls of Fire, Inc., personally. In the first paragraph of your cover letter, you could write this: Lance Mercer, a mutual acquaintance, told me about the opening within your company and encouraged me to apply. Mentioning Lance's name will give you instant credibility, and again, will help you stand out from the other applicants. If you don't have a mutual acquaintance, consider sending a message to people in your network to see whether anyone has a connection to the hiring manager or human resources representative. Include Keywords in Your Resume and Cover Letter It's worth emphasizing again. By including keywords including the title for the positionin your cover letter and resume, you significantly increase your chances of being selected for an interview, especially if the business uses keyword filter technology in its sorting process. And if your application is being reviewed by a human being, that individual will respond positively to seeing the right 'words in your materials. |
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